Class 13 - Thursday Oct 19

Schedule:

  • Drawing Exercise: Hand Lettering
  • Principles of Design:
    • Hierarchy
  • Work Session: Assignments

Assignments:

Announcements:

  • Exhibition: Speed Show: Playing Games, CA2048 7pm-9pm

Time Wasters:

Drawing Exercise

We will use a reference drawing to create a UWW Stylized Hand Lettering Graphic. The source drawing will be provided below. If you'd like to, you are welcome to quickly sketch out some lettering on your own and then scan. Following some general instructions in class, you will trace and create a vector graphic version. This exercise will last for appoximately 30 minutes. If you have time after tracing, you are encouraged to experiment with building more graphic shapes to create a logo and explore how color effects the graphic.

drawing

Hand Lettering Resources

This short exercise with hand lettering is a starting point. We will also view some examples of professional work that uses hand-drawn lettering in combination with typography. Hand-Lettering can be a form of illustration or could also be pushed further towards Logo Design. The examples demonstrate how a limited amount of visual information can be used effectively in a design composition. The Hand-Lettering Slides page includes our viewing examples.

Principles of Design

Scale/Proportion

Scale - refers to the size of an element in relationship to other elements. In Art, the size in relation to the human body is significant. With other visual elements, scale is explored through the size of different shapes and can be related to observable phenomena like distance, realistic physical size, or as objects within a design.
Proportion - refers to the relative size of the parts of an element. An example would be the various sizes of a parts of a human body in relationship to on another. With other visual elements, proportions are the different parts that make up a letterform, complex shape, or illustration.

Work Session: Assignments

During the remainder of the class session, students are expected to work individually. Choose something from the list of Assignments. The assignments do not need to be completed in any specific order. It is also not required that you complete all of the assignments. Rather, they are designed to help explore and develop skills that are useful in creating vector graphic artwork. Take your time with the assignments and work at your own pace.

Work sessions will operate in an open way. Ask questions if you need help. You might also work with or talk with other students while you are working. The work should be done individually but that doesn't mean in complete isolation. The studio work time is designed to allow discussion, feedback, questions, assistance, and anything that will help support you in developing your ability to create vector graphic artwork.