UN-commercial Project

The UN-commercial project is focused on motion graphics and animation used in advertising. Conceptually the work will be to parody, satirize, and/or critique an existing brand. Examples of this type of tactical media will be presented in class and the work will coincide with readings that relate to the topic of brand identity. You will work to research and examine the language and aesthetic of a specific brand and commercial in order to create your own subversive version.

Your project will include the following:

• selection of brand and commercial as source reference
• development of original content in variety of media: typeographic, graphic, illustration, design, video, and audio elements
• presentation of alternative concept to original brand through parody, satire, or critique
• sequence matches source brand aesthetic and style
• use of audio narration, voiceover, music, or sound
• well-developed relationship between audio and visual elements

 

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Requirements

• variable duration animated motion graphic video:
  • 30 second commercial spot
  • OR
  • 60 second commercial spot
• composite from different content sources (type, video, graphics, image, etc)
• sequence references a brand aesthetic and style with alternate message
• Submitted as “lastname_uncommercial.mov” or “lastname_uncommercial.mp4″ to instructor
• Optional Vimeo online posting shared with https://vimeo.com/groups/artstudio388

 

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Dates and Deadlines

• Class 23 – Project Introduction, Screening and Preliminary Work
• Class 24 - Research, Workflow Demonstration, Project Work Time
• Class 25 - Design Boards and Prelim Work, Critique, Workflow Demonstration, Project Work Time
• Class 26 - Workflow Demonstration, Project Work Time and Individual Assistance
• Class 27 & Class 28 - Project Work Time and Individual Assistance
• Class 29 - In Progress Critique and Work Session
• Class 30 - Work Session and Project Due

 

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