Logo/Ident Bumpers

Develop a minimum of three iterations of an animated logo or branding bumper/ident for an existing brand. An ident bumper is a brief advertisement that focuses on the brand identity and typically appears between programs or at the beginning/end of a program, commercial, or film. The typical length for an ident bumper is between 2 and 15 seconds. Create three different versions of the same ident bumper and present them together in one motion graphics animation video.

Your Bumpers will include the following elements
• Selection of brand
• Development of original content in variety of media including video, graphics, design, and audio
• Well-developed relationship between audio and video elements
• Bumpers create strong motion design that reinforces brand identity

Requirements

• 3 X 10sec (appx) animations edited into one video
• Visuals create strong branding and brand identity
• Submitted as “lastname_bumpers.mov” or “lastname_bumpers.mp4”
• Share to online Vimeo Group

It is also possible for a student to propose a different project to satisfy the 488 Project 4 requirements. Students that would like to do so should discuss this with the professor individually as soon as possible.

Dates and Deadlines

• Class 23 – Project Introduction, Screening and Preliminary Work
• Class 24 - Research, Workflow Demonstration, Project Work Time
• Class 25 - Design Boards and Prelim Work, Critique, Workflow Demonstration, Project Work Time
• Class 26 - Workflow Demonstration, Project Work Time and Individual Assistance
• Class 27 & Class 28 - Project Work Time and Individual Assistance
• Class 29 - In Progress Critique and Work Session
• Class 30 - Work Session and Project Due

 

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